Reviews are stale. Social feeds are curated. The result is wasted time, missed moments, and zero real-time signal for where to go next. Gen Z checks 5 apps to make one social decision.
No product bridges explicit interaction (checking apps) and ambient awareness (knowing what's happening nearby right now). Existing tools show what happened, not what's happening.
Gen Z doesn't follow the crowd, they follow the vibe. The highest-value moment is a 3-second answer to "is anything worth going to right now?" without opening six apps.
A social discovery app where users post real-time vibes at venues. GenAI classifies atmosphere into data. The map shows what's live right now.
Separate data structures for venue vibe reports and user profiles. Each node maps to a real screen state , no orphaned content, no ambiguous hierarchy.
Vibe Report , Place
Vibe Report , People
Low-fidelity wireframes mapped every screen state , empty, loading, populated, error. Usability tested on ASU students before any visual design was applied.
Electric blue as the primary, dark navy for depth, hot pink as the accent for deals and urgency. Full token system applied across UI and marketing collateral.
Every screen had to answer the user's question in under 3 seconds. Hierarchy, contrast, and interaction density were tested across multiple rounds before shipping.
Iteration 01
Final UI
Designed all marketing collateral in-house: event posters, vendor flyers, branded merch, and social content. Every asset had to work on its own and as a system.
Vendors get visibility and foot traffic. Users get live vibes and exclusive deals. Eventbrite charges 3.5% + $1.59. Posh charges 15% commission. Vibin charges neither.
Basic access free, premium features paid.
Brands pay to promote events or time-bound deals.
Venues pay yearly for full access and analytics.
Post-launch behavioral data invalidated three assumptions made during research. Real usage patterns don't match what users say in interviews.
Co-founding means owning the full product loop, from IA through growth campaigns. That context makes every design decision sharper.
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